How do you treat your customers? Hopefully you go above and beyond for them. After all, customers are what make you money and customers are what run the economy. Spending money makes the world go around, but you really need to ask yourself if you are doing everything that you can for your customers. It may be what’s stopping you from making more money. Let’s talk about this for a second.
All the marketing in the world won’t help
That’s right. All the marketing in the world won’t help your business if you aren’t treating your customers or clients like they should be treated. How should they be treated? The best possible way they can be. Keep drinks filled, waiting to a minimum, and make them feel welcome. More customers mean more business, which results in more revenue. But ask yourself, what is the point of marketing? To bring in more customers. Once you get your customers through the door is when the real game starts. You need to provide the best service you can so that they come back and next time, with even MORE people. Your customer service is essential to the success of your business. It is therefore something you should keep a close eye on.
Word of mouth marketing
In my opinion, it’s the best marketing there is. What exactly is it? It’s marketing that your customers do for you. How can you get them to do that? By having great customer service. When your customer leaves your business, you want it to be something they brag about to their friends. Things like going to a high-end restaurant, a luxury hotel, a great product, or a great service (if you are a real estate agent, attorney, physician, etc.) That will in turn bring more customers, which should be their friends. Just keep the ball rolling that way. The best thing in the world, when it comes to owning a business, is knowing that the product or service you provide is of great quality. That your customers truly enjoy it and look forward to it AGAIN.
One little mistake can turn things around
You need to keep a close eye on your customer service, particularly, because of one fact in life. People remember the negative more than the positive. Read that sentence three more times because it is important. If you know that poor customer service could result in just one unhappy customer and that customer posts it on social media to his/her 300+ friends, what do you think they will remember the next time your business is a topic for conversation? Yeah, the negative comment from the unhappy customer.
What I’m trying to say is, focus on your customers and treat them well. Don’t half-way do the job. Commit and go all in. That includes your customer service. You will see that business begins to increase. If you know you’ve made a mistake with your customer service in the past, own up to it and apologize to your customers. Make it known that things are different now and they are your number one priority. Remember: No customers = No money. No money = No Business.